When it comes to hospitality, Swiss Deluxe are The Founders of Exceptional Service. But what is Swiss Deluxe? It’s a proud umbrella marketing group that comprises the 40 most exclusive 5-Star hotels in Switzerland. The hotels meet and make decisions about PR and marketing activities. Ambiance, the gorgeous large format magazine with its mesmerising covers, is one of the beautiful products born from the organisation. Another one is the new cutting edge ‘Tour de Swiss Deluxe Hotels’, created to allow Journalists and KOL’s to get a real taste of what makes Swiss Deluxe Hotels so special. I personally love this idea; It is crazy from an organisational point of view and totally fun. We were given ten themes to choose from, two couples per tour. Each group was staying at a different hotel each day for for three nights, filled with theme dependent activities. The experience video captured during the tour was quickly edited and shown to all attendants during the dinner reception on the last day, where everyone came together at hip Widder Hotel in Zürich.